The Polaroid company stopped producing this instant film in 2008 when it was declared bankrupt. The empty space left filled by Instax Fujifilm and The Impossible Project. Fujifilm
has now been sued by PLR IP, a company that currently holds the right
to use the Polaroid brand because instax instant films were charged with
violating intellectual property of Polaroid. Both formats take square pictures with white frames. The difference lies in the Instax frames that are thicker than Polaroid.
Polaroid asks for royalty fees and annual license fees from Fujifilm to use film designs. If it does not agree, Polaroid will act to ban the sale of Instax movies. Fujifilm intends to oppose the action of Polaroid by saying that their movie design does not violate the intellectual property and the patent owned by Polaroid is canceled.
Polaroid asks for royalty fees and annual license fees from Fujifilm to use film designs. If it does not agree, Polaroid will act to ban the sale of Instax movies. Fujifilm intends to oppose the action of Polaroid by saying that their movie design does not violate the intellectual property and the patent owned by Polaroid is canceled.
Reference: The Photographer
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